The term Fri-Yay refers to the English slang that indicates the end of the working week and the beginning of the weekend, full of fun and carefreeness.

The brand's strong interest in i new and innovative materials leads him to have a material approach to design: the logic and practicality of design are summarized in simple manual gestures that create volumes and proportions, translated into drawings that define the details.

At least once in your life you have to wear one of the Fri-Yay smart-style bags!