K-Way

The K-Way brand was born in Paris in 1965 from the need to create a waterproof, lightweight jacket that could be folded into a pocket, after observing people getting wet in the rain.

.The first idea was to call it "En cas de," but to give it a more international and commercial touch, it was decided to combine the "K" (which refers to "casa" or home) and the English word "way" and it is a very rare case where an article of clothing has become terminology, so much so that it is present in dictionaries worldwide!

It became a very popular garment, also thanks to collaborations with ski teams and important fashion brands such as Fendi, Marc Jacobs, Saint Laurent, and Versace.